Part 4 – Goals, Milestones and Metrics: the triathlon of marketing measurement Part 5- Tactics: sink or swim by using the right Olympic strokes ...

Content marketing is a key component of any successful marketing strategy. Just look at GE. The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE ...

Sales and marketing alignment is vital for accelerating company growth. When these teams work well together, metrics soar. In fact, according to MarketingProfs, companies with aligned sales and ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage. When working with a new PPC client, I help them establish goals aligned with their business objectives.

Marketing operations teams play a crucial role in managing and analyzing metrics to drive effective decision-making, optimize campaigns, achieve business goals, and demonstrate value to justify spend.

Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions that support ...

Understanding a Marketing Campaign's Success Goes Deeper Than the Easy Metrics With the internet, it's easy to settle on the number of clicks, shares and website engagement.

And they may be for you. However, they’re most likely not. And even if one or more of those email marketing metrics are, they’re likely not the only metrics you should care about.

The metrics you track will depend on your unique goals. But in general, the more data you can gather, the better equipped you’ll be to measure and improve your content marketing ROI.

7 email marketing metrics and KPIs you should be tracking The email marketing metrics you should track depend on your goals. Every campaign is unique, and you may have different priorities for ...

Polly Kay, senior marketing manager at English Blinds, believes success should by setting sub-goals that feed into an overall goal or purpose for the social media campaign.