Jake Paul has finally revealed his next opponent, and it is not Conor McGregor. In fact, he will be boxing his own brother, Logan Paul.

This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Logan Paul (1-1) is coming off a disqualification win over BJJ star Dillon Danis in October 2023, while Jake is riding a five-fight win streak with victories over Mike Tyson, Mike Perry, and Nate Diaz.

Despite a cryptic teaser earlier this week, Jake Paul and Logan Paul will not face off against each other in the ring. Rather, they are launching a reality series on Max, the brothers announced during a livestream event Thursday.

The Paul brothers shocked the boxing world on Tuesday after the pair suggested that they will be fighting each other on March 27, as both men posted a photo of the two facing off - but all is not what

The media could not be loaded, either because the server or network failed or because the format is not supported. Jake Paul and Logan Paul captured the internet’s attention on Tuesday when the pair teased what, at least on its face, appears to be a fight between the two.

The rumored Jake Paul vs Logan Paul boxing match was actually a big publicity stunt to announce a huge new venture for the brothers.

Jake and Logan Paul announced big news on Tuesday - they will be fighting each other on March 27, and the bout is set to be streamed by Max. The news made

KSI discusses his March 29 boxing match against Dillon Danis, the notable opponents who turned him down, Jake Paul's failed pursuit of the Saul "Canelo" Alvarez fight, the profitability of Misfits Boxing and more.