“Clearly plastic was a big part of the iPhone 5c strategy,” Segall writes. “The launch ad was entitled Plastic Perfected. The launch video featured Jony Ive explaining that iPhone 5c was ...

Samsung 's ads for its new Galaxy Gear smart watch are absolutely trouncing Apple 's advertisements for the iPhone 5C in terms of viewer popularity. TV advertising analytics firm Ace Metrix found ...

Apple could have even given plastic another shot by learning from its last lowercase-letter iPhone, the 5c. A large font screen and an aluminum frame would give the iPhone SE a unique look with ...

An entry-level iPhone 5 smartphone, introduced in September 2013 along with the 5s. The 5c featured iOS 7, a completely redesigned OS for the first time since the iPhone's debut in 2007 (see iOS ...