Effective marketing plays a crucial role in boosting attendance and enhancing the attendee experience for your organization’s event, and a well-rounded marketing strategy can significantly impact the ...

I’ve seen many changes in the tradeshow industry in the last 30+ years. With the advent and accelerated use of technology, the way we register attendees for an event has changed dramatically. One ...

Princess Kate's attendance at the State Banquet next week appears to be hanging in the balance as the Princess of Wales was not mentioned in the official briefing for the event. Prince William and ...