The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...

Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

Shoe manufacturers should ditch the controversial “shrink it and pink it” approach when it comes to women’s running shoes, ...

You’ll find plenty of instructional guides online for how to measure your feet with nothing more than a ruler, piece of paper, and pencil. However, a one-dimensional length measurement will only get ...

Really, the Split Shift is a part of lululemon’s quiver of shoes, said Robusti. “Split Shift, Beyondfeel, and Wildfeel Trail ...