The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...

The era of “shrink it and pink it” is over (sort of). Shoe brands have been constructing shoes on women’s lasts, dialing into their differing anatomy from men. Women with bigger feet have to resort to ...

Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

A woman in her 40s with brown-red hair reportedly left a store toting a black bag containing about $210 worth of stolen footwear and then drove away in a silver Honda. Store security called the ...

Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...