According to Planter’s history, Mr. Peanut was “born” in 1916 created by a classroom student for a promotional contest asking for ideas for a mascot for the Planters brand.

And it doesn’t matter.” Mr. Peanut has been an advertising fixture for Planters for 100 years. Mr. Peanut memorabilia at the Phillips-Dawson House. Picture taken July 12,2016, Suffolk, Va.