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HBO Max, Warner Bros.

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

The Hill on MSN · 3d

Warner Bros. Discovery reverses course, rebrands ‘MAX’ back to ‘HBO Max’

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020. “MAX” will be renamed “HBO

PCMag on MSN · 3d

Stupid or Strategic? Warner Bros. to Rebrand Max as HBO Max Again

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer since HBO 'represents the highest quality in media,' it says.

3d

Max streaming service to change name back to HBO Max

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

3don MSN

Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...

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