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Branding Experts on Decision to Flip Max Back to HBO Max

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Variety on MSN · 8h

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.

Lifehacker · 1d

Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.

Max is now HBO Max

Droid Life · 1d

HBO Max, the Streaming Service That Became Max, Will Go Back to HBO Max

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world tries to trick each other. There is nothing unique about this day and the press release is official.

TODAY on MSN · 1d

Max Is Becoming HBO Max Again. Why the Name Is Changing

Fast Company on MSN · 1d

They were right the first time: Max is now HBO Max, again

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, which is great news for people who never stopped calling it HBO Max in the first place.

21h

Warner Bros. Discovery Just Undid 1 of the Worst Brand Mistakes I’ve Ever Seen

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

23hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

1don MSN

Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...

NewsNation on MSN1d

Warner Bros. Discovery announces Max to rebrand back to HBO Max

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the ...

Max is changing its name again, back to ‘HBO Max’

You can’t make this stuff up. Max, the streaming service that’s had a rich and confusing history of rebrands, is now making yet another change. Max is being renamed back to ‘HBO Max’ once again.

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