News

Max Dresses Up as HBO in Black & White Logo Rebrand (Despite Previous Rejection of Brand)
Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...
Warner Bros’ Mike De Luca & Pam Abdy: Playing Long Game, Mixing IP Like ‘Bodyguard’ Revamp & Bold Originals & Animation Despite Brutal Press
Playing The Long Game Mining IP Like A 'Bodyguard' Revamp With Bold Originals In Face Of Brutal Press Coverage ...
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That’s All Folks! or: Why Does Warner Bros Chief David Zaslav Hate the Looney Tunes So Much?
In some versions, Bugs Bunny himself would lounge atop the shield; for about a decade, the logo for Warner Bros. Family Entertainment featured Bugs in a tuxedo, leaning against the shield logo ...
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Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...
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Max Dresses Up as HBO in Black & White Logo Rebrand (Despite Previous Rejection of Brand)
Yes, it’s Warner ... Warner Bros. Discovery wanted the bright color to evoke the idea that Max had more than just “mature” content (unlike HBO), but had something for the whole family.