The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh ...

Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh ...