The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

The number of Walmart's Spark drivers tripled between mid-2022 and mid-2023, the retailer said in June. The network can now reach about 84% of US households, Walmart said.

Operated by Walmart, the Spark Driver app lets shoppers order and receive deliveries of products from Walmart and similar businesses. Functionally, it works similar to delivery apps including ...