Cookie maker Walkers Shortbread revamped its Web site with the help of interactive design and marketing agency ID Society in an effort to target U.S. consumers. ID Society , New York, whose other ...

His “founder’s guarantee”, which is still marked on every pack, assures that all the ingredients used to make Walkers shortbread are of the highest possible quality.

Shortbread is something of an ambassador for Scotland. Walkers shortbread, produced in the heart of the unspoilt Scottish countryside, is a legacy product with a powerful sense of place and identity.

The new products will be available in Dubai Duty Free (DDF) “in the next few weeks”, according to Andrew Stokes, head of international sales at Walkers. The company is producing a camel tin, featuring ...