NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new name – Utah Mammoth – and a ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

After all, one state lawmaker, Rep. Trevor Lee, R-Layton, threatened “significant legislation” in response to seeing the ...

The Utah Hockey Club's potential revised logo – the current one is a puck – appears to be a combination of a snow creature and the Wasatch mountains. Perhaps, it's what the Yeti logo could ...

Despite Smith Entertainment Group’s best effort to keep the team-name voting a concealed process, the three potential logos have been leaked online. Utah Hockey Club, Utah Mammoth and Utah ...

On Monday, NHL insider Frank Seravalli confirmed that leaked logos for each of the three remaining options - Utah Hockey Club, Utah Mammoth and Utah Outlaws - are indeed legitimate. These logos ...

and the team unveiled new logos and jerseys on Wednesday. After moving from Arizona prior to the 2024-25 season, the team used the Utah Hockey Club name while it found more permanent branding.

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed ... on potential names but also on potential logos," team owners Ryan and Ashley Smith ...