“You come in water, you’re leaving in water. It’s like an unbirthing.” Rivero founded Pacific Interment in 1992, specializing in cremation at a time when the process was not widely used.

“For many, unbirthing is attractive in its symbolic meaning. The opportunity to trust someone quite literally with one's entire life, to be nurtured and protected, is what attracts the unbirthed.

The article on unbirthing in the online Encyclopedia Dramatica says that US grunge group Nirvana may have unwittingly started the fetish in their 1993 hit single Heart-Shaped Box from their final ...