Ugg boots are widely understood to have been invented in Australia. They made their first documented appearances on surfers’ feet in the 1950s. By the 1970s, they were commonplace across Australia.

As a result of losing the lawsuit, “UGG Since 1974” was forced to rebrand as “Since 1974” outside of Australia and New Zealand. “Since 1974” thanks its loyal customer base ...

That's because they purchased American-made UGGs — not shoes from Australian brand UGG Since 1974. The brands are separate companies with little in common, aside from their nearly identical boots.

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...

Published: January 16, 2025 1:21am EST Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand.