In the past, users had to upload a full-body picture of themselves to virtually try on a piece of clothing. Now they can use ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Google has updated its AI try-on feature, allowing users to virtually try on clothes using just a selfie, instead of needing ...

Google has launched its Virtual Apparel Try On tool in India, giving shoppers a way to see how clothes will look on their own bodies before placing an order. The feature arrives just in time for the ...

Google has launched its Virtual Apparel Try On tool in India, allowing shoppers to visualize clothing on their own bodies by uploading a photo. This AI-powered feature aims to enhance the online ...

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons ...

Ever find a piece of clothing on Amazon, but weren’t confident in either the item fitting your fashion sense or just fitting in general? Amazon is aware some customers may feel this way when they ...

Google on Wednesday announced the expansion of its Virtual Apparel Try On feature to India, bringing a more intelligent and personalised shopping experience to Indian consumers. Powered by artificial ...

The new tool allows users to virtually try billions of apparel items on themselves simply by uploading a picture.

Virtual outfit try-ons have become the modern equivalent of window shopping. Many online retailers find them helpful in ...

Walmart is looking to assure its new spring collections are the right fit for its customers. The retailing giant announced the rollout of try-on technology that it believes will lead to higher ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Walmart WMT wants to give customers an extra bit of confidence ...