the first true-to-life Asian American doll, in some of its Toys “R” Us shops. This is the first of many toys in development that celebrate Asian heritage. The doll is available at select Toys ...

But Toys R Us failed there too. When it comes to toys, brand loyalty is to the manufacturer. You want to buy a box of Playmobil, a Barbie doll or a Scalextric set - it doesn't matter who you buy from.