While Swifties worldwide bask in the glow of Taylor Swift's lyrical genius, a cadre of musical wizards conjures the magic ...

Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation ...

Taylor Swift’s Eras Tour wrapped last December, capping off a multibillion-dollar run that paid tribute to the superstar’s 20 ...

Kevin Evers, author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift' on how the global pop star is a ...

You were just a kid then, but, as in the new book “There’s Nothing Like This” by Keven Evers, you saw your future.

Bon Iver’s Justin Vernon found himself in the Taylor Swift universe in the early 2020s when he and Swift collaborated on two ...

Kevin Evers, author of There's Nothing Like This, sits down with InvestmentNews anchor Gregg Greenberg to discuss the strategic business decisions that catapulted Taylor Swift into a pop music ...

In his new book,“There's Nothing Like This: The Strategic Genius of Taylor Swift,” Evers takes a run at a case study of Swift’s strategic business moxie, which has propelled her stardom and ...