But in Sweden, the shift away from smoking — albeit to use other tobacco products — is nearly complete.

In its infancy, the Swedish market for nicotine pouches was akin to a sort of Wild West. There were limited industry-led standards and no age restrictions for the ...

But in Sweden, the shift away from smoking — albeit to use other tobacco products — is nearly complete. In 2015, the Swedish government set a goal of becoming “smoke-free” by 2025.