The current political climate… ermmm…. environment…. (wow, all these words are now politically charged), OK, the current political leadership has had an impact ...

Marketing and sustainability may share a brand, but they don’t share a brain. In an era of collapsing trust and rising climate pressure, that separation isn’t just silly, it’s dangerous. It ...

Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region. This is according ...

Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

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In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising.

We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...

Sustainability has emerged as a key topic in the world of advertising, and many organizations are grappling with reducing their carbon footprint. Faced with these challenges, it’s time for the ...

Food and consumer goods companies are rapidly embracing artificial intelligence to refine their green marketing strategies, as investments in sustainable food and branding are set to surge globally in ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Two in five (40%) marketers would like to attain a marketing ...