Xiaomi's sub-brand, Redmi, has announced a rebranding after 11 years in India, introducing a new logo and visual identity to ...

Honda is creating a new EV sub-brand, with plans to offer 10 electric models in the next five years. But it won't offer these in America, at least not at first.

This was quite a trend back in 2019 with the rise of multiple sub-brands. Realme, for example, was born as a lineup from Oppo but quickly evolved to become a sub-brand.

Follow Author Dec 12, 2023, 01:30am ESTUpdated Dec 13, 2023, 12:57am EST the iQoo 12 Legend edition with BMW branding ben sin Chinese phone brands really like spinning off sub-brands.

Buick has announced a new Electra sub-brand and Xiao Yao platform for the Chinese market. The company also teased three upcoming Electra models including a sedan, crossover, and van. The platform ...

For example, the Elantra compact. But there's also a performance sub-brand at Hyundai called simply "N," which stands for Nürburgring, the famed test track in Germany where top performance cars ...

Royal Enfield announced a new electric sub-brand called Flying Flea earlier this week. Its first two battery-powered models will arrive in 2026.

This boutique EV brand specializes in smaller, more affordable EVs and was announced by NIO years ago alongside a second sub-brand that would become known as Onvo, which launched in 2024.

XPeng's new Mona sub-brand unveils Xpeng M03, powered by BYD batteries, paralleling NIO's Onvo strategy. Mona's debut model signals XPeng's move to diversify, emphasizing separation from its ...

Nothing’s first flagship phone in the US starts at $599. But for users on a budget, the company is preparing to release more affordable products through a new sub-brand called CMF. On Thursday ...

Nothing CEO Carl Pei doesn’t want his company to be viewed as a budget line, so in its Q2 Community Update video, Pei announced a new sub-brand called CMF by Nothing that focuses primarily on ...