Strengthen your brand's long-term value: Build lasting value, keeping your brand relevant as trends shift Advantages of Strong Brand Positioning Ultimately, the goal of brand positioning research is ...

If the underlying position isn’t strong, all that marketing does is highlight the cracks in your brand’s foundation. And this will be obvious via stalled growth and frustrating performance.

-- Bain studies show companies with strong brand positioning grow 30% faster than their competitors. -- Forbes research demonstrated consistent brand positioning can increase revenue by up to 23%.

Track Brand Mentions: Tools like Google Alerts help you stay informed about how your brand is being discussed online. Engage with Reviews: Responding professionally to positive and negative ...

Why Brand Matters When you think of a brand, you often have an instant reaction. Whether it’s positive or indifferent, that feeling comes from your connection to the brand’s story.

This strong performance is off the back of a successful Super Brand day in Q1. Crocs digital-first marketing strategy is an underappreciated ingredient in Crocs success, initially in turning ...