Streaming platforms have led Nielsen ’s Gauge rankings of TV use for most of the monthly snapshot’s four-year existence. It had yet to eclipse the combined total usage for cable and broadcast ...

According to Nielsen’s May report, streaming accounted for a record 44.8% of all TV usage in May. By comparison, broadcasting (20.1%) and cable (24.1%) falling just short at 44.2%. In the last ...

Streaming captures 44.8% of TV usage, Nielsen reports YouTube leads streaming services with 12.5% of TV viewing share Broadcast accounts for 20% of viewership, cable for 24% ...