Joining Hello Kitty at the Oita airport are friends like My Melody, Little Twin Stars and Pochacco. All are characters from Sanrio, the merchandising company behind her universe of cuteness.

explains that Hello Kitty's ability to adapt and evolve over time has also been a factor behind the success. "Hello Kitty is adaptable and easily incorporates various trends, which allows her to ...

Sanrio, the global powerhouse behind Hello Kitty, expands its operations further into India with a stylish new collection with péro, teased as combining "exquisite Indian craftsmanship with the ...