Whether during a road show or in a shareholder letter, effective storytelling should connect the dots between a company’s ...

Helen Stuart, Managing a Corporate Brand in a Challenging Stakeholder Environment, International Studies of Management & Organization, Vol. 46, No. 4, STAKEHOLDER, ORGANIZATIONS AND MANAGEMENT ...

The rise of in-house video production has shifted corporate studios from occasional-use facilities to central ... Read More ...

An effective branding exercise requires input from all company stakeholders, including executives and employees. However, know when to stop taking input, including from top managers.

The phrase " go woke, go broke " is often used by critics of corporate social responsibility. It implies that companies face a binary choice: embrace ...

Marketing Boehringer clears blues to go green, unveiling new corporate branding to convey 'unwavering optimism' By Nick Paul Taylor Nov 8, 2023 10:00am Boehringer Ingelheim branding Pharma Marketing ...

Key stakeholders have shown interest in Kenya’s tea, with focus on utilisation of the Geographical Indications (GI), which will facilitate branding of the produce from Murang’a.

Biocon Biologics has appointed Deepali Naair as the global head of brand and corporate communications. Naair, with three ...

Additionally, we engaged with approximately 75 percent of our top 100 active shareholders, discussing topics like financial and operational performance, and corporate responsibility matters in the ...