The Squishmallow, a hybrid stuffed toy and plush pillow, soared in popularity during the pandemic as consumers sought comfort in huggable versions of cute animals and food. Behind that cuteness is ...

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The squishy dumplings are the brainchild of Sydney Wiseman, vice president of brand development and creative strategy for WowWee. She came up with the idea for them 18 moths ago.

A-hed The Tiny, Squishy Toys Driving Parents to the Brink Mochi playthings are beloved by children, but grown-ups aren’t quite as stuck on them. ‘They are like little germ balls.’ ...

Plus, the soft squishy texture of the dumpling and the popping out of their body also cleverly plays into the current bubble fidget poppers toy craze. There’s one other appeal: the food inspiration.

There’s one other appeal: the food inspiration. WowWee launched its My Squishy Little Dumplings toys in July. Courtesy WowWee “Food-themed toys continue to be very hot trend.

A-hed A Hard-Edged Battle Over Squishy Toys Build-A-Bear and the maker of Squishmallows fight it out in court. Who needs a hug?