Alex Sarr, Ron Holland II, Cody Williams, and Devin Carter spent some time in Time Square watching the big reveal of their 2024 NBA Draft promotional billboard.

Tic Tac?s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square ...

Gilbert Arenas' son, Alijah Arenas, is making waves in the basketball world as he was featured on one of Times Square's billboards. During Gilbert's celebratory episode of 'Gil's Arena', the ...

Reigning WNBA Rookie of the Year Jewell Loyd can now see her name up in lights in Times Square. The Seattle Storm guard is featured in a new 32-story, three-panel LED billboard advocating for ...