In a moment of corporate synergy, Paramount Global opened all its Super Bowl broadcasts with SpongeBob’s rendition of “Sweet Victory” (from the fan-favorite episode “Band Geeks”).

That's right: Sheldon J. Plankton (voiced by Mr. Lawrence) is getting his own film. But SpongeBob (voiced by Tom Kenny) and ...

Nickelodeon's broadcast, dubbed "Super Bowl LVIII Live from Bikini Bottom" will feature "advanced augmented reality, bringing the historic Slime-filled telecast to SpongeBob SquarePants ...