Reach by email, HappyToast admitted to being unsure of how the pop-up book idea first came to him ... than a decade of experience working in the space to the Mashable Games team.

“and a sober documentary style book just didn’t feel quite right,” he says. That’s why SEGA Arcade: Pop-Up History takes an unusual approach to presenting Hang-On, Space Harrier, Out Run, After Burner ...