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Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.
The "woke-lash" represents the pushback of a vocal minority, and marketers should consider this when navigating social issues in their campaigns. But marketers must remain steadfast in supporting ...
Today, half of U.S. adults say these types of company statements are very or somewhat important. The other half say they are ...
More big companies are weighing in on political and social issues. Here's why. By Tony Dokoupil, Martin Finn June 1, 2023 / 11:26 AM EDT / CBS News ...
Anheuser-Busch InBev has put two marketing executives on leave amid conservative backlash over Bud Light's partnership with transgender influencer Dylan Mulvaney. Here's what you need to know.
For those leaders on the fence, here are four compelling reasons to address social issues as part of your organization’s DEI strategy. 1. A unified mission is empowering. Combining DEI and ...