When people go out together, they can split the costs, or one person can treat the other. There's good reason to consider ...

Consumer Behavior You Might Be Wrong About What Makes You Happy People have wrong beliefs about what they and others need to enjoy experiences. Updated March 11, 2025 | Reviewed by Devon Frye ...

Understanding the effects of social class on people's attitudes, thoughts, feelings and behaviors could have valuable ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour ...

Psychology and sociology are attracting students worldwide, each offering distinct paths. Psychology focuses on individual behaviour, leading to roles in mental health and corporate wellbeing, while ...

According to data from Crunchbase, investments in consumer-focused social companies slumped from $3.1 billion in 2021 (with 487 deals) to $900 million in 2024 (with 128 deals).

BI asked nine VCs about what startups they are eyeing in consumer social tech in 2025. They highlighted new AI startups with a social layer, niche social networks, and apps that facilitate in-real ...