For the first time, advertisements for one brand of snus can say that using the smokeless tobacco product “instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung ...

Sweden has long made it a goal to have a smoke-free society, pushing snus and smokeless nicotine products as a safer ...

Although Tuesday’s decision permitted the eight “General” brand snus smokeless tobacco products to be sold in the U.S. with a modified risk claim, it does not mean these products are safe or ...

The FDA said it made the decision after reviewing scientific evidence submitted by the company. It had to show that snus wouldn't encourage people who don't use tobacco products to start using them.

Snus has been displacing cigarettes in Sweden since the late 1980s. Norway, a non-E.U. country where snus is also legal, likewise has low rates of smoking and tobacco-related deaths.

Unlike regular chewing tobacco, the liquid from snus is generally swallowed, rather than spit out. Chewing tobacco is fermented; snus goes through a steamed pasteurization process.

The U.S. Food and Drug Administration in 2019 authorized Swedish Match to market its General Snus smokeless tobacco products as presenting a lower risk of mouth cancer, heart disease and lung ...

For the first time, advertisements for one brand of snus can say that using the smokeless tobacco product "instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung ...

Although Tuesday’s decision permitted the eight “General” brand snus smokeless tobacco products to be sold in the U.S. with a modified risk claim, it does not mean these products are safe or ...

For the first time, advertisements for one brand of snus can say that using the smokeless tobacco product “instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung ...