Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

John Frieda is no stranger to launching effective products for all hair types. The drugstore haircare brand is a household ...

A keratin treatment is a semi-permanent hair straightening method that aims to smooth and straighten frizzy ... these treatments via one of the popular brand names, the Brazilian Blowout.

That’s right, while the best-selling keratin treatment is already reduced by a whopping 25 per cent in the brand’s Easter ... that left my hair silky and smooth for three months,’ raved ...

Well, with the help of our new favorite viral brand ANSWR that ... My hair is super shiny, smooth, minimally frizzy and it looks like a salon keratin treatment. Also, it was SUPER easy to use.

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

Reviewers rave that the Garnier Fructis Inner Fiber Repair Treatment ... smooth the outer cuticles of the hair shaft, yielding a shinier, healthier appearance and softer, more manageable feel. The ...

Keratin has been ... s particularly effective for smoothing the hair cuticle, resulting in smoother, more manageable hair. Hair that’s damaged due to chemical treatments (such as colouring ...