The good thing (at least so far), is Chicago 2016 has not chosen to give the new slogan any exposure on the home page of its website. Because ‘Let Friendship Shine’’ is too dull for words.

This year, only 35% of companies are using three or four words, and 23% of companies are using a five-word slogan to convey their message. There are some very long slogans, too.

Conversely, slogans that included words that are more frequently used (bad breath vs. halitosis) and abstract (disease vs. halitosis) were better liked but less well remembered.

There's one new slogan at Gillette Stadium that Ja'Whaun Bentley hopes can become a rallying cry for the 2024 Patriots, writes Phil Perry.

The Cincinnati Bengals have a new slogan for the upcoming season and it just so happens to form the slang word "PHAT" that was popular 30 years ago. Safe to say, it made Bengals fans cringe.

Shapiro debuted the S-word slogan last June in Philadelphia when he announced the reopening of a section of Interstate 95 that had collapsed 12 days earlier in a tractor-trailer accident.

For years, his slogan and the starting point for his team culture has been “We not me.” Now, it will say “We then me.” The initial idea was to prioritize team over self.