Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid. Companies with more than 40 landing pages ...

As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...

If you’ve been reading my series on the what and why of landing pages, you know what a landing page is, and why you need them on your website. Landing pages benefit your business conversions – whether ...

It’s easy to create a landing page to promote a product or a service, but is it really conveying your message enough to boost conversion? It’s becoming more challenging nowadays to convince customers ...

When a customer arrives at your website -- either from an online search result or from a link in an advertisement -- the page he or she lands on is called a landing page. These can be your home page ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

A landing page is a specialized webpage designed to convert visitors into leads by capturing their information through a form. Unlike other pages on your website, landing pages have the sole purpose ...

There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones. B2B marketers say A/B-testing is the most ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...