To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Shock advertising does work, but not by shocking. Surprise, compassion, and interest seemed to be the key emotions to influencing behavioral intention; the creation of shock as an emotion was largely ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Shock advertising does work, but not by shocking. Surprise, compassion, and interest seemed to be the key emotions to influencing behavioral intention; the creation of shock as an emotion was largely ...