Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

Shampoo may be a staple hair care product, but not every formula is designed to meet the unique needs of gray hair. The best ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. The best purple shampoo can prolong the brightness of bleached hair for months af ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

That's where purple shampoo, which is kind of a "toner lite," comes in. Want to learn more and see our experts', editors' and shoppers' favorite picks? Read on or use the links below. This kind of ...

An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

So for blondes, I’ve found shampoos with purple-depositing formulas to fight brassiness. As the sun can fade color, I’ve also looked for ingredients that provide UV protection (like vitamin C ...

Alternatively, if your grey looks dull but not necessarily yellow, shampoos focused on shine will be a good choice.” For those taking the purple shampoo approach, how often to use one should ...