She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

Shampoo may be a staple hair care product, but not every formula is designed to meet the unique needs of gray hair. The best ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. The best purple shampoo can prolong the brightness of bleached hair for months af ...

An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

There's no need to lose your cool (pardon the pun), though, as that's when the best purple shampoo swoops in with its impressive hue-restoring powers. Katie makes regular trips to see her ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

That's where purple shampoo, which is kind of a "toner lite," comes in. Want to learn more and see our experts', editors' and shoppers' favorite picks? Read on or use the links below. This kind of ...