Boxed cereal, once the king of American breakfast tables and a defining fixture of Generation X childhoods, is rapidly losing appeal, especially among Gen Z, who seem to be trading their cereal spoons ...

In fact, General Mills’ cereal revenue dipped slightly in 2024 to $3.19 billion, down from $3.21 billion the year before. With growth softening, bold creative may be less of a gamble and more of ...