Whether you're a fan of The Frame or not, it's here to stay. Samsung's betting big on the design in 2025, releasing a string of new TVs with slimmer metal bezels and offering more ways to experience its Art Store.

All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

LG, Samsung, TCL and Panasonic all announced new TVs this week. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more In recent years, the Consumer Electronics Show has been the go-to place for the biggest TV manufacturers to show off their upcoming lineups — and CES 2025 was no different.