Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

Ashley Thomas said. “Sailor Jerry is the Godfather of the traditional tattoo. His tattoos are bright and they all speak to us, everyday for eternity.” ...

However, it wasn't until WWII that tattoos became closely associated with military identity in the U.S. Norman Collins - better known as "Sailor Jerry" - tattooed thousands of service members in his ...

While Sailor Jerry tattoos are instantly recognizable, most people may not know the story behind how his name came to grace a bottle of spiced rum. Sailor Jerry mentored tattoo artists he ...

Sailor Jerry’s has been doing that by ditching traditional TV ads and by embracing the heritage of Norman "Sailor Jerry" Collins — the renowned American tattoo artist and Navy man from the mid ...

On Wednesday, June 12, Sailor Jerry Rum is footing the bill for 102 free tattoos at Downtown Tattoos (501 Frenchmen St.). It's first come, first served, beginning at noon.