For generations, tattoos have served as both a rite of passage and a record of service for members of the military.

There was one of Norman Collins's -- Sailor Jerry himself -- old hula girl tattoos right on the label. As you drank it, more pinup girls would emerge from the back label, peeking above a brown ...

Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

The app allows users to take new or existing photos and add a bit of Sailor Jerry flavor to them. Users can brand their photos with classic Norman "Sailor Jerry" Collins tattoos and share their ...

Collins was born on January 14, 1911. Before his name was stamped on every bottle of Sailor Jerry Spiced Rum, Collins was putting his stamp on members of the navy.

On Wednesday, June 12, Sailor Jerry Rum is footing the bill for 102 free tattoos at Downtown Tattoos (501 Frenchmen St.). It's first come, first served, beginning at noon.

Sailor tattoos weren't always inked by people referred to as "artists." It wasn't until Norman Collins, better known as Sailor Jerry, imported sophisticated techniques from Japan and other Asian ...

Sailor Jerry Spiced Rum takes its name, image, and attitude from Norman Collins, a Navy veteran who went on to become a widely influential tattoo artist. (Even if you haven’t heard of Collins ...

Sailor Jerry Rum has made an annual event of sponsoring free tattoos on the anniversary of the death of the legendary tattoo artist Norman "Sailor Jerry" Collins.