Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

Ashley Thomas said. “Sailor Jerry is the Godfather of the traditional tattoo. His tattoos are bright and they all speak to us, everyday for eternity.” ...

Dive Insight: Sailor Jerry’s latest effort, which was inspired by the scarcity of female tattoo artists, reflects the brand’s identification with a tattoo artist of the same name. Currently, less than ...

While Sailor Jerry tattoos are instantly recognizable, most people may not know the story behind how his name came to grace a bottle of spiced rum. Sailor Jerry mentored tattoo artists he ...

Sailor Jerry’s has been doing that by ditching traditional TV ads and by embracing the heritage of Norman "Sailor Jerry" Collins — the renowned American tattoo artist and Navy man from the mid ...

Holiday Valentine's Day tattoo cover-ups are being offered by this rum company Sailor Jerry will give 4 people $200 vouchers to get a branded tattoo that erases their ex By Cortney D. Moore Fox News ...

At the time of Sailor Jerry's death, there were just more than 500 working tattoo artists in the U.S. Today there are more than 50,000 and they all owe a debt to the master craftsman who operated ...

On Wednesday, June 12, Sailor Jerry Rum is footing the bill for 102 free tattoos at Downtown Tattoos (501 Frenchmen St.). It's first come, first served, beginning at noon.