SMS mobile campaigns are an effective way ... Dig deeper: Why we care about mobile marketing “[RCS] finally will come with the feature sets we’ve all been waiting for that we believe will ...

Brands can offer mobile coupons and ask consumers to double-opt-in for future marketing via SMS. “Retailers viewing holiday mobile campaigns as ‘one-offs’ are missing an important ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...

Financial services giant Western Union has launched initiatives to interact with and engage its consumers with SMS-based notifications and mobile marketing campaigns. The company tapped mobile ...

SMS marketing is one of the most profitable and effective channels for getting customers' attention. Eighty-four percent of customers want texts from businesses — they read those messages ...

While the levels of threats vary from Asia to Europe to North America, today there are four identifiable types of SMS mobile spam messages with which operators have to contend. First, there is classic ...

We chose the best text message marketing software that gives businesses a competitive advantage when trying to engage customers and leads through the short message service (SMS) channel.

Bulk SMS Mobile Marketing is well-known software provider for bulk SMS Messaging. They help the users to easily promote their business products or services by sending group of text messages ...

Here, SevenRooms managing director, APAC GTM, Paul Hadida, gives Marketing Mag the low-down on how to leverage short message service (SMS) as part of a comprehensive marketing strategy that will make ...

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets ...