Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A new retinal stimulation technique called Oz enabled volunteers to see colours that lie beyond the natural range of human vision. Developed by researchers at UC Berkeley, Oz works by stimulating ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The lab experiments expanded the perception of the eyes and enabled them to see hues that could not be recreated in reality ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

But a group of scientists now claims we might be missing something. By using laser technology to stimulate single cone cells ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling the new ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

Researchers have uncovered the 3D structure of RBP3, a key protein in vision, revealing how it transports retinoids and fatty ...

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them ...