Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

The company's chief product officer discussed her career in beauty, working with Selena Gomez, listening to consumer feedback ...

The actress and singer celebrated the launch of Rare Beauty's Soft Pinch Matte Bouncy BlushSelena Gomez is celebrating her ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

As beauty giants grapple with falling sales, labels like Rare Beauty continue to grow thanks to their more personalized, ...

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

Selena Gomez has been wearing rosettes all over the red carpet for over a year now, and with her latest look, she fully ...

Scroll this way for the brand new wellness and beauty buys that really caught our eye this week. Which is your favourite?

Ahead, we've rounded up the best celebrity beauty brands we've tried and loved so far—and why you should consider adding them to your short list of rotation regulars. Selena Gomez's Rare Beauty ...

using products from her Rare Beauty brand. In the video, Blanco is seen carefully applying products to Gomez's face while she sits patiently, offering sweet encouragement despite his novice technique.