Roblox RBLX is expanding its footprint as a dynamic hub for brand engagement with Adidas ADDYY. The recent partnership marks Adidas' efforts to tap into the digital realm and reconnect with consumers, ...
Adidas worked with Roblox creator @WhoseTrade on this virtual necklace, which came with customized F-50 Elite Laceless Fast Reborn FG Boots and Campus 00s. The digital item sold for $20,000 in May.
This article on Adidas on Roblox is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our ...
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