How to Use Social Media for Qualitative Market Research. Feedback from customers is critical for a small-business owner, whether you want to find out how customers feel about your customer service ...

Teens with diagnosed mental health conditions spend roughly 50 minutes more on social media each day. Those with ...

This article explores how online communications and social networking sites raise new ethical and methodological questions for qualitative researchers who design studies to be primarily ‘off-line’.

Viable raises $3.9 million to automate qualitative analysis of customer feedback so companies can get instant insights, powered by GPT-3.

Qualitative Comparative Analysis (QCA) has emerged as a vital methodological tool for analysing complex causal configurations in social science research. By bridging the gap between qualitative ...