What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

After trying a combination of purple shampoo and conditioner and then following up with a hearty hair mask, I was able to address some of the drying repercussions, but the dullness and texture ...

Like all hair colors, brunettes can experience fading, brassiness, and an overall lack of vibrancy. Fortunately, using a blue ...

The L’Oreal Paris EverPure Toning Purple Shampoo is a powerful sulfate and paraben-free shampoo beloved by thousands for brightening their blonde, gray, or blonde-highlighted hair.